Introduction to Video Production

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Digital media production is the process in which digital files are created, enhanced, encoded, and distributed using numerous methods of processing via computer hardware and software applications. These files represent assorted media types, including audio, video, graphic, and written content as seen on the Internet. These media types are most often specifically coded to function in a pre-determined environment or platform. Digital media production exists as the primary discipline for the creation of digital music, streaming video, and other content made available to a mass audience. This industry makes it possible for the world to see and hear things differently and with more imagination.

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