• Acquire specific knowledge of the principles and modes of non-fiction storytelling
• Demonstrate performance-based knowledge of how to plan and research a story
• Demonstrate the ability to apply a concept to a practical format in a designated real-life subject matter area
• Demonstrate the process of effectively editing audio-visual media
• Demonstrate the ability to utilize editing apps to alter, enhance, manipulate audio-visual media
• Demonstrate an understanding of best practices of audio-visual asset management
• Demonstrate the appropriate and necessary skills in smartphone camera production
• Demonstrate how to appropriately and effectively optimize lighting in a video
• Demonstrate the best practices that enable visual media to capture attention and provide context
• Demonstrate the effective use of online distribution techniques and strategies including how to utilize advanced techniques on online platforms that enhance content distribution
• Demonstrate advanced techniques for online video promotion
• Demonstrate how to effectively craft headlines, captions, and cut-lines that improve search-engine optimization (SEO)
• Demonstrate how to successfully develop and execute an idea through the whole production process from start to finish